No plan 'B' ... but failure is an option

Armed with a single-minded vision of disruption, Rachel Carpenter boldly takes on Big Data with her St. Pete startup, Intrinio.

  • By Brian Hartz
  • | 6:00 a.m. May 18, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. Rachel Carpenter, co-founder and CEO of Intrinio, a St. Pete-based startup that is disrupting the financial data industry.
Mark Wemple. Rachel Carpenter, co-founder and CEO of Intrinio, a St. Pete-based startup that is disrupting the financial data industry.
  • Entrepreneurs
  • Share

Intrinio co-founder and CEO Rachel Carpenter didn’t set out to disrupt the financial data industry — the Wisconsin native envisioned a career in the performing arts and initially studied musical theater in college.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 13, 2025
Report: Small business optimism up, but worries percolate
  • December 12, 2025
CEO of Bradenton EDC announces retirement
  • December 12, 2025
Manatee County to break ground on $40M veterans complex
  • December 12, 2025
Moez Limayem confirmed as USF’s new president

Sponsored Content