New surf park in Tampa Bay area expects to exceed $50M in revenue in year one

Harnessing the power of technology pioneered by Surf Lakes, an Australian company that specializes in surf pool technology, Peak Surf Park is expected to open sometime in 2025 in the Tampa Bay area, pending site selection.

The 30-acre amenity, an adventure park that can simulate ocean waves, is being developed by Tony Miller, with assistance from Hotel & Leisure Advisors — a hospitality consultancy whose clients include Crystal Lagoons Corp. and Great Wolf Resorts Inc. According to a news release, the project could generate $50 million in revenue in its first year of operation, in addition to creating 700 jobs.

The facility’s features, according to the release, could also include pristine beaches, concert and event venues, bars and restaurants, retailers, education and business facilities, fitness and wellness amenities, and more.

“Beyond tapping into the widespread surf culture and introducing a destination to the Tampa Bay area that will draw interest from all over the world, we’re creating a shared experience that every single member of this community will benefit from in some way,” Miller states in the release. “Surfing is truly just the start of what we’re hoping to build here.”

The park’s estimated construction budget, the release states, will produce total economic output of $30 million — generating more than $16.9 million in local construction activity and more than $2 million in local real estate, rental and leasing activity alone. Although a site has yet to be chosen, Miller is looking at property in Pasco and Pinellas counties.