St. Pete firm rebrands iconic beer company's new line

Organization: Hype Group, St. Petersburg.

Brooke Boyd founded the firm in 2009 after several years at a large Fort Myers ad agency, where she ran accounts and headed public relations. The 14-employee firm now does everything from food and beverages to condo projects and shopping centers. Work includes branding, graphic design, public relations, social media management, campaign development and web design/development. “We build brands and tell brand stories,” says Boyd. “But we’re not just a branding firm. It’s a full on creative.”