Homebuilder grows through focus on demographic niche, regional expansion

Many builders salivate over add-ons and customizations that drive up the price of a home. One firm takes the opposite approach — with solid results.


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  • | 6:10 a.m. February 7, 2020
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Stefania Pifferi. Christopher Alan Homes Vice President and Director of Sales and Marketing Diane Kerper says one way the company streamlines costs is by offering a limited number of floor plans and interior options.
Stefania Pifferi. Christopher Alan Homes Vice President and Director of Sales and Marketing Diane Kerper says one way the company streamlines costs is by offering a limited number of floor plans and interior options.
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Last year was a big year for Christopher Alan Homes.

The Cape Coral-based homebuilder had a record-breaking year with 350 home sales and 275 closings. That’s compared to about 160 homes sold and about 130 closings in 2018. In 2020, company officials expect the numbers to be even better. It’s projecting 500 sales and between 375 and 400 closings. Firm officials decline to disclose specific revenue figures. “We’ve consistently grown over the past three years,” says Christopher Alan Homes Vice President and Director of Sales and Marketing Diane Kerper.

 

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