Dining delivery: Pita Pit, Fort Myers

Erin Donati is new to restaurants — but not new to operations and marketing, having worked in ecommerce for Fort Myers-based retailer Chico’s FAS for nearly a decade, among other roles. Seeking something more entrepreneurial, in October Donati bought an existing Pita Pit franchise in Fort Myers, in a high-traffic plaza on Colonial Boulevard and Fowler Street.

While she gulped when she heard some delivery services take up to 30% of each order, Donati, in her short time at Pita Pit, has embraced the trend. That’s partly to keep up with quick-service competitors already doing it and partly a marketing effort. “If you’re not relevant in your restaurant, you will never be seen,” she says. “You have to keep up with the times.”