CEO of $300M firm chases growth with urgency of a startup

Seizing unforeseen opportunities presented by the pandemic, a 20-year-old medical spa-services company looks toward a big year. ‘You have to stay focused on the big rocks,’ says one executive.


  • By Mark Gordon
  • | 6:00 a.m. January 15, 2021
  • | 0 Free Articles Remaining!
Mark Wemple. David Prokupek was named CEO of Tampa-based Ideal Image in April 2018.
Mark Wemple. David Prokupek was named CEO of Tampa-based Ideal Image in April 2018.
  • Entrepreneurs
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Eating cheeseburgers, paying taxes and getting laser hair removed are three widely different activities people do. But in David Prokupek’s world, that trio has a common theme: bold concepts combined with uncomplicated operations and systems are the best way to grow a business.

“You have to keep it simple, and you have to keep the team focused on big ideas,” says Prokupek, CEO of Ideal Image, a Tampa-based MedSpa company and national leader in non-invasive aesthetic and cosmetic treatments. “When you stay focused on big ideas you can grow really fast.”

 

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