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Newsletters. When done right, they’re a relatively low-cost way to connect with your audience, nurture relationships, and showcase your brand. Done incorrectly, newsletters can lead to negative brand perceptions and a quick unsubscribe.
So how do you avoid the dreaded unsubscribe? Some tips for building a newsletter that stands out in the inbox include:
1. Focus on your audience, not on you. Understand who you’re talking to and what makes them tick – and tailor your message (and distribution list) accordingly.
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