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We are often asked which marketing tactics are the best to prioritize — especially as budgets tighten. Often my follow-up questioning circles around, “What are you trying to accomplish – get new leads? Convert leads into sales? Drive brand awareness? Upsell or engage with existing customers?”
No matter the answer, one of my favorite (and highly underrated) tactics is hosting a webinar. With the proper planning, webinars are effective, affordable and convenient. Here’s why:
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