How to review your brand

Stale brands need full assessments to come back to life.


File. Teri Hansen, with Priority Marketing in Fort Myers, says evaluating your brand takes constant diligence.
File. Teri Hansen, with Priority Marketing in Fort Myers, says evaluating your brand takes constant diligence.
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Most companies reach a point when they need to take a thorough look at their brand — especially if there are signs it might not be working as well as it could.

 

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