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The pandemic was the ultimate business disruptor. And in a post-pandemic world, so much has changed. From Zoom meetings to nearly zero business travel, from hybrid working environments to employees who are just not willing to come back to the office, today’s business owners need to navigate a whole new world.
But the one thing that hasn’t changed for businesses is your employees remain the best ambassadors for your organization’s message. And if they aren’t acting like your biggest cheerleaders, you have a problem. Thus, it is ever more important to continually engage your employees — as challenging as that may be in this new environment.
For some businesses, employee communications programs have often been little more than an afterthought. But today’s employers can no longer think that way. According to Gallup’s State of the Global Workplace: 2022 Report, disengaged employees cost the world an unbelievable $7.8 trillion in lost productivity.
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